Demand for Luxury Asset Finance Jumps 260% as HNWs Avoid Selling High-Performing Investments

New data from Enness Global shows that demand for luxury asset-backed property finance increased by 260% in 2025, as high-net-worth buyers increasingly choose to borrow against assets rather than liquidate investments to fund property purchases.

The trend comes as returns across equities, commodities, cryptocurrencies, and luxury collectables continue to outperform short-term property growth. Watches, jewellery, handbags, and digital assets are increasingly being used as leverage to unlock liquidity while preserving long-term investment exposure.

Robinson says that many affluent buyers are looking to maintain exposure to high-performing assets while still securing property, with asset-backed lending becoming an increasingly important tool within diversified wealth structures.

Read the full article here: Demand for luxury asset finance jumps 260%, as HNWs look to offset weaker property returns